We research and advise.
You gain the success.
Since 1974, we have conducted market research in Düsseldorf and wherever our clients need us. We offer full service: qualitative and quantitative, using a local test studio up to a worldwide network.
We’ll present you an accurate picture of your customers' wishes and needs with the help of our selected bm Tools and methods.
We optimize the market opportunities of your new product! By using various tools, methods and test approaches, we can specifically address various questions.
In order to accompany you in the development of advertising, PR and communication concepts, we offer a well-founded process that goes through various stages.
We accompany the optimisation of product distribution from the analysis of the current situation to potential analyses and tracking studies.
With the help of our price checks we exactly find out what price is accepted by your customers.
We analyse, how customers see your product, where there is still room for improvement and what you should keep in any case.
Methods & Tools
Detailed picture of opinions within a short period of time
Solve questions through effective teamwork
In- depth interview
Detailed insights into your target group – also for difficult topics
Fast and cost-saving generation of insights, even in hard-to-reach target groups
bm Creative Lab
Considering customer’s ideas at an early stage
bm Concept Lab
Working out the ‘winning concept’ and its best content
bm In- Situ- Insights
The consumer in his familiar surroundings
bm Customer Dating
Getting to know the customer
bm Interactive Reporting
Detailed description of a process of using and behavior
Our aim is to provide a secure basis on which you can take your marketing decisions. In our work we are guided by three basic principles:
Your chances of being successful on the interantional market?
We’ll find it out for you
Worldwide network of proven partner institutes
Comparable results through standardized procedures
Every industry has its own rules and characteristics. We are familiar with many of them, since we have already worked for a large number of customers in different industries.
No matter whether you have a question on a specific topic or whether you wish to obtain some general information – we will have an open ear for you.