We research and advise.
You gain the success.

Since 1974, we have conducted market research in Düsseldorf and wherever our clients need us. We offer full service: qualitative and quantitative, using a local test studio up to a worldwide network.



böttcher marktforschung


Is it time to collect more insights about your market, your product, your target group? – We will help you to do this!
Products and services have to fit the market and the customers optimally. We provide the basis for your marketing decisions.

Consumer Insights

We’ll present you an accurate picture of your customers' wishes and needs with the help of our selected bm Tools and methods.


We optimize the market opportunities of your new product! By using various tools, methods and test approaches, we can specifically address various questions.


In order to accompany you in the development of advertising, PR and communication concepts, we offer a well-founded process that goes through various stages.


We accompany the optimisation of product distribution from the analysis of the current situation to potential analyses and tracking studies.


With the help of our price checks we exactly find out what price is accepted by your customers.

Image & Customer satisfaction

We analyse, how customers see your product, where there is still room for improvement and what you should keep in any case.

Methods & Tools


There is a large variety of different approaches in market research. With the adequate method we design a survey design individually tailored to your questions. And we do this where it best suits your needs: in test studios, at home, or at the point of sale.


As a complement to classical market research methods, we have developed special bm Tools to point out deeper insights. This enables us to find out even better how your customers think, feel and act – and what they want.



Focus group
Detailed picture of opinions within a short period of time

Solve questions through effective teamwork

In- depth interview
Detailed insights into your target group – also for difficult topics

Fast and cost-saving generation of insights, even in hard-to-reach target groups


bm Creative Lab
Considering customer’s ideas at an early stage

bm Concept Lab
Working out the ‘winning concept’ and its best content

bm In- Situ- Insights
The consumer in his familiar surroundings

bm Customer Dating
Getting to know the customer

bm Interactive Reporting
Detailed description of a process of using and behavior



Face-to-Face interview
Structured acquisition of information regarding complex topics as well as questions regarding the consumption and the handling of products

Online interview
Fast and cost-efficient interviewing

Telephone interview
Fast survey also for difficult target groups

Paper & pencil interview
Survey of a target group that cannot be reached through other channels


bm POS Mobile
Fast and flexible insights at the point of sale

bm Scent Test
The best scent from the customer‘s point of view

bm Taste Optimization
The best taste from the consumer‘s point of view

bm Packaging Optimization
The best package from the consumer‘s point of view


Our aim is to provide a secure basis on which you can take your marketing decisions. In our work we are guided by three basic principles:

1. Individual solutions

We listen to you carefully and define your questions precisely together with you. After that we develop a suitable and individual survey design, which fits your needs and your budget.

2. The highest quality

We offer longtime experience and a profound know-how. We regard it as a matter of course to apply only the highest quality standards in our work. We are fast, flexible and reliable at the same time.

3. Clear recommendations

Whether the results of your studies are positive or negative, we stand by them. Our results are well-founded and comprehensible, and together with our neutral view they offer a reliable basis for the right decisions.

Your chances of being successful on the interantional market?
We’ll find it out for you

Worldwide network of proven partner institutes

Comparable results through standardized procedures

Taking into account the respective country specifics



Every industry has its own rules and characteristics. We are familiar with many of them, since we have already worked for a large number of customers in different industries.



What can we do for you? We are looking forward to your phone call or e-mail.

Ina Schickert

Managing Director

“I have acquired my professionalism and experience in all areas of market research (corporate and research institute). Therefore I know that clear recommended actions are more important for the success of our clients than a mere wasteland of numbers.“

Tel.: +49 (0) 211 42 999 652
E-Mail: i.schickert@boettcher-mafo.de


Sabine Baumgart

Project Manager

“I have learned to know the practice of market research from all perspectives. With curiosity and objectivity I make the voices of customers and consumers heard and let them speak in concrete results.”

Tel.: +49 (0) 211 42 999 655
E-Mail: s.baumgart@boettcher-mafo.de


No matter whether you have a question on a specific topic or whether you wish to obtain some general information – we will have an open ear for you.

böttcher marktforschung GmbH
Harffstraße 25
40591 Düsseldorf

Tel.: +49 (0) 211 42 999 650
Fax: +49 (0) 211 93 072 210
E-Mail: info@boettcher-mafo.de
Internet: www.boettcher-mafo.de

Excellent connection to the Autobahn: A3, A46 and A57
20 minutes to the airport by taxi
10 minutes to the central station by taxi
Local public transport: trams U74, U77 and U79, stop Provinzialplatz